We are over the moon to share that this little Chilena born in Viña del Mar, Chile, and this proud third generation Mexican American kid born in the Bay Area, have founded a skincare brand...

Check out my IVF journey - and my hometown story - over at the always awesome Ventura Blvd Magazine: “There was no clean beauty brand that was authentic and outwardly speaking to the Latina community,...

Guess what - I'm going to be talking to Oprah tonight! The secret is out!  I am so excited to announce that I’m an Oprah Insider and tonight will be on a “Life You Want” class,...

Our Beauty Editors Love These Latinx- and Hispanic-Founded Beauty Brands Support them during Latinx Hispanic Heritage month—and long after. As proud Latina women and beauty editors at Oprah Daily, we love to use and support...

I was so proud to be able to honor my two beautiful and strong abuelitas, thanks to this incredible series by Women's Health, and Oprah Daily in time for Hispanic Heritage Month. Oprah even gave us...

By Mili Godio, Zoe Malin and Justin Redman Ellen Bennett was at her company's factory in Vernon, California, in March 2020 when she found out Los Angeles County was going into lockdown because of Covid-19. For her company, Hedley...

  Next time you’re walking down the beauty aisle at your local drugstore, or you’re shopping for your next holy grail product online, take note of how many brands you know are founded by women...

Ann is #firstgen Chilean-American, born in Chile and raised in LA. She went on to attend UCLA and USC, and ended up in Silicon Valley helping hundreds of startups with growth. She is a Public...

    While facing fertility issues and undergoing IVF (in vitro fertilization) treatments in 2019, Chilean-American Ann Dunning was told to stay away from beauty and hygiene products with fragrances. The list of items to...

You can now find Latina green clean beauty products by Vamigas, Olinda, Luz de Sur, Rosa Mosqueta, and Pampas aloe vera + yerba mate mist at your nearest JCPenney. 

Incredible! We are honored to announce that Vamigas has been named a "Top Face Oils" Beauty Award winner for 2022 by Organic Spa Magazine.    This not only an incredible endorsement from the leading wellness,...

In its sixth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their mass-retail knowledge through Target mentorship and personalized curriculum for consumer-packaged brands. On March 7, the Target Takeoff...

Learn more about the trailblazers behind these Latinx-owned and -founded brands. Beauty entrepreneur and Forbes Next 1000 recipient Christina Kelmon teamed up with fellow angel investor Ann Dunning to create Vamigas, a line of skin...

Co-founders Christina Kelmon and Ann Murray-Dunning created a super clean skincare line inspired by their families Latinx roots (Mexico and Chile, respectively). Our pick: Ingredients like prickly pear, jojoba, and chia seed oil brighten and cleanse...

This Cali-based brand founded by two Latina friends harnesses the healing power of botanicals used for centuries by the people of Chile, Mexico, Brazil, Perú, Paraguay, Argentina, and more. Co-founder Ann immigrated to Los Angeles from...