I admit it, Christina and I have been bitten by the Señora life bug. As I wrote about previously, señora era has many loose meanings, but there are several ideas that tie it together and we're talking...

If you’re anything like us, you’re always on the hunt for new products and small businesses to support and love. We’ve just entered Hispanic Heritage Month, making it a perfect time to discover some cool Latina-owned beauty...

CEO Marc Rosen on the Playbook for Transforming JCPenney   At JCPenney, the balance sheet has been cleaned up, the management team rebuilt and the store fleet rationalized. And there’s new ownership that’s beginning to invest...

You've heard it on Tik Tok and Instagram. What does Señora mean, and what does it mean to say you're living your Señora Life?  Technically, a Señora is a Mrs. or Ms. or a Doña - a...

  Next time you’re walking down the beauty aisle at your local drugstore, or you’re shopping for your next holy grail product online, take note of how many brands you know are founded by women...

Ann is #firstgen Chilean-American, born in Chile and raised in LA. She went on to attend UCLA and USC, and ended up in Silicon Valley helping hundreds of startups with growth. She is a Public...

    While facing fertility issues and undergoing IVF (in vitro fertilization) treatments in 2019, Chilean-American Ann Dunning was told to stay away from beauty and hygiene products with fragrances. The list of items to...

Whole Foods Market today announced the first cohort of brand participants in the company’s Local and Emerging Accelerator Program (LEAP). AUSTIN, Texas (Aug. 1, 2022) – Whole Foods Market today announced the first cohort of brand...

You can now find Latina green clean beauty products by Vamigas, Olinda, Luz de Sur, Rosa Mosqueta, and Pampas aloe vera + yerba mate mist at your nearest JCPenney. 

Incredible! We are honored to announce that Vamigas has been named a "Top Face Oils" Beauty Award winner for 2022 by Organic Spa Magazine.    This not only an incredible endorsement from the leading wellness,...

In its sixth year, Target Takeoff is a product-focused accelerator program designed to help emerging brands deepen their mass-retail knowledge through Target mentorship and personalized curriculum for consumer-packaged brands. On March 7, the Target Takeoff...

Coconut oil has gained popularity in recent years as a natural remedy for various skin issues. Its moisturizing properties and potential health benefits have made it a go-to product for many people. However, when it...