ELLE: 30+ Latinx Beauty Brands To Support Now And Forever

ELLE: 30+ Latinx Beauty Brands To Support Now And Forever

Co-founders Christina Kelmon and Ann Murray-Dunning created a super clean skincare line inspired by their families Latinx roots (Mexico and Chile, respectively). Our pick: Ingredients like prickly pear, jojoba, and chia seed oil brighten and cleanse...
IPSY: 16 Amazing Latinx-Owned Beauty Brands to Know and Love

IPSY: 16 Amazing Latinx-Owned Beauty Brands to Know and Love

This Cali-based brand founded by two Latina friends harnesses the healing power of botanicals used for centuries by the people of Chile, Mexico, Brazil, Perú, Paraguay, Argentina, and more. Co-founder Ann immigrated to Los Angeles from...
Create and Cultivate: The Beauty Industry Is Buzzing Over This Clean Skincare Brand Created by Latinas, for Latinas

Create and Cultivate: The Beauty Industry Is Buzzing Over This Clean Skincare Brand Created by Latinas, for Latinas

It’s no secret that the Latina consumer is vital to the beauty business. “Latinas spent more than $2 billion on makeup products in the U.S. in 2019, which was 18% of the total spending on...
HOLA! NORDSTROM EXPANDS INCLUSIVE BEAUTY BY INTRODUCING FOUR NEW LATINX-FOUNDED BRANDS

HOLA! NORDSTROM EXPANDS INCLUSIVE BEAUTY BY INTRODUCING FOUR NEW LATINX-FOUNDED BRANDS

BY REBECAH JACOBS -LOS ANGELES In celebration of Latinx Heritage Month, Costa Brazil, Joaquina Botanica, Nopalera and Vamigas launched this week on Nordstrom.com and in stores through a multi-branded experience, along with existing Latinx brands...
HYPEBAE: The Latinx Brand Decolonizing Skincare

HYPEBAE: The Latinx Brand Decolonizing Skincare

By Alexandra Pauly Ann Dunning and Christina Kelmon, founders of Latinx skincare and haircarebrand Vamigas, want the beauty industry to recognize the cultural context of the ingredients it so often hails as miracles or cure-alls....
Forbes:How One Skincare Company Is Reclaiming The Clean Beauty Of Their Latina Ancestors

Forbes:How One Skincare Company Is Reclaiming The Clean Beauty Of Their Latina Ancestors

By Jennifer "Jay" Palumbo "We built the brand because we saw two interrelated problems," said Mrs. Kelmon. "One is that studies found Latina bodies have a higher toxic load, and scientists have suggested this is due...
Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021: THE RISE OF LATINA-OWNED SKINCARE BRANDS

Indie Beauty Snapshot: 12 Emerging Trends Of Early 2021: THE RISE OF LATINA-OWNED SKINCARE BRANDS

THE RISE OF LATINA-OWNED SKINCARE BRANDS

People en Espanol: Vamigas: Beauty Brands Offering 'Clean and Affordable' Products to the Latinx Community

Christina Kelmon, CEO of makeup brand Belle en Argent and co-founder of the wellness and skincare line Vamigas, started her businesses after reading studies that found Latinas have more hormone-disrupting chemicals in their bodies than...
Beauty Independent: This New Clean Beauty Brand Is For Latinas By Latinas

Beauty Independent: This New Clean Beauty Brand Is For Latinas By Latinas

To speak to Latinas, Vamigas weaves their culture into products by incorporating ingredients from Latin and South America. For example, Luz de Sur, the brand’s hero product, has a blend of eight Latin American botanicals....
BELatina: The Best Beauty Products and Gadgets To Grab For Spring

BELatina: The Best Beauty Products and Gadgets To Grab For Spring

Skincare routines have gone from splashing water on your face after a simple cleanse to a multistep process that combines beauty, science, and self-care. Whatever your style is, you’ll want to check out Vamigas’ Mañanita...
A Day in the Life: Our Founder's Skincare and Self-Care Routine

A Day in the Life: Our Founder's Skincare and Self-Care Routine

I don't know how my co-founder does it! Christina, who comes from the fast and furious world of finance, is a Latina powerhouse. She's the co-founder and owner of a very successful makeup brand, Belle...
Manchas! Melasma! How to Treat Special Hispanic and Latina Skin Problems

Manchas! Melasma! How to Treat Special Hispanic and Latina Skin Problems

Us Latinas and Hispanic women have such a wide variety of skin tones, but one common problem that we tend to see are dark patches on our skin.  Why do dark spots happen? #1 Genetics; unfortunately if...