It Started With Plantitas

From herbs to botanicals, to superfrutas like maqui and acai, plants were always a critical part of our ancestor's lives. They have nourished and supported us from the beginning of time. But our cultures - no matter where you come from - have mostly forgotten about this power. We want to take this magical power back.

From gardening, to skincare, we believe that braiding plants into our lives help us create a better, more balanced life and can sow a sense of peace and stillness and joy in our day-to-day that absolutely nothing else can compare to.

Wellness Inspired by Latin American Plant Magic

We believe that wellness today has gotten completely off track, and taken on a meaning very different than what "well" meant to generations of women in our past. We are redefining wellness in a way that speaks to me and you: practical, simple, easy, (mostly) free, and tested by generations of Latin American women before us. You won’t find any jade eggs or ear seeding here, just some some seeds, chamomile tea, and some rosehip to add more joy and tranquility into your every day life.

Ann, Co-Founder & CMO

Born in Chile's Viña del Mar - the "Vineyard by the Sea" - Ann arrived in this country as a little girl, not knowing the language, yet graduated from UCLA and USC and created an impressive 20 year career helping the hottest Silicon Valley startups. It was there where, while going through IVF, she discovered that Latinas face a disproportionate exposure to harmful chemicals in beauty products. She realized the missing puzzle piece was going back to plant-based basics and more simple beauty rituals, just as her own Latin American ancestors lived. She lives in beautiful Southern California with her family.

Christina, Co-Founder & CEO

Christina a third generation Mexican-American from the San Francisco Bay Area, shot up through the ranks in the finance industry and venture capital space before she realized that hard charging hustle culture wasn’t for her. 

She is a Forbes 1000 recipient and has spent her career helping several CPG startups with funding. Prior to the VC space she worked for a congresswoman in the San Francisco Bay Area. She lives in Northern California with her familia.